Chipotle:
The Ingredient Series
Client: Chipotle
Written by Gabriel Nussbaum. Produced by AllDayEveryDay.
It's time to give some love to our smallest menu staple: rice. Did you know rice has been farmed for more than 10,000 years? And that it's been growing in the wild for 14 million years? We get our rice from farms all over the country-including the McKaskle Family Farm in Braggadocio, Missouri.
Did you know that avocados are technically a berry? And the average American eats 6.5lbs of them a year? That's almost 30 servings of guacamole. Want to learn more? Here's everything you never knew you wanted to know about our favorite little fruit.
Did you know that black beans were once called "black magic" beans? Over the years, they've had lots of other names, too: domino beans, valentine beans, condor beans, even Zorro beans. Want to know more about our magic beans? Meet the family that supplies Chipotle with 44,000 pounds of black beans a month.
Grate news! Our delicious cheese has a rich history. Humans have been getting cheesy for over 7,000 years. Today, there are over 500 different types of cheese. Watch this to get cultured on our curds.
Are you ready to pig out? Black pepper, salt, bay leaves, and juniper berries. These are just some of the ingredients that go into our mouth-watering carnitas. Watch this to learn more about the power of pork. (Warning: May cause extreme hunger.)